Product Photos: Tips for Professional Shots
Are you planning to open an online shop for your own products and want to photograph them professionally? High-quality and attractive product photos are often the first and decisive contact between your products and potential buyers. 
Such an image ideally highlights the essential features of a product, as the first impression is often crucial for a purchase. We provide you with practical tips to make your product photography more professional.
Basics of Product Photography
Your product photos should ideally not only show what you are selling but also emphasise the quality and value of your products. Beautiful product photos are important for sharing for advertising purposes, for example, on sales platforms or social networks. In the best case, they motivate your customers to buy by drawing attention to your products.
To do this, you should pay attention to some details in your product photos, so that your product photos inspire confidence and create a desire to buy.
Choosing the Right Equipment for Professional Product Photos
The quality of your product images largely depends on the equipment used. Nowadays, it is possible to achieve high-quality results with a smartphone, but a professional camera with a suitable lens offers more control over the final result.
Cameras and Lenses: A DSLR or mirrorless camera with a macro lens is ideal for making sharp, detailed close-up shots so that all details of a product are clearly visible.
Lighting: Good lighting for your products is crucial to accurately reproduce colours, for example. Natural light works well, especially on a bright but cloudy day. For more consistent results, it is worth investing in studio lights or semi-professional ring lights, which provide white, daylight-like light and allow you to control light and shadows specifically.
Accessories: A tripod stabilises your camera or smartphone and ensures sharp images. Reflectors help balance shadows, and different neutral backgrounds allow you to highlight the product.
The Perfect Setup for Your Product Photo
The preparation of your product and the environment plays an important role in making professional product photos.
First, you need to prepare your product for the photos. Clean the product thoroughly. Even the smallest dust particles or fingerprints can be visible in photos and appear unprofessional. You should also choose the background carefully. A neutral background does not distract from the product. Use white or pastel tones to optimally highlight the product. A wooden background radiates warmth and small decorative elements such as glitter balls or flowers that match the product can enhance the image.
The placement of the products in different orientations allows a complete view of the product. The right positioning is crucial for the impact of the image.
Camera Settings and Shooting Techniques
Use manual settings on your camera or smartphone to achieve optimal results. The aperture (f-value) should be chosen so that your product is completely in focus while the background remains slightly blurred to highlight the product.
Make sure that the focus is on the most important part of the product. A high depth of field (small aperture) is often advantageous. Avoid shake by using a tripod and a remote shutter release or the timer function of your camera.
Editing and Optimisation
Even the best shots benefit from post-processing. Use software such as Adobe Photoshop or Lightroom to crop your images. 
Editing photos with apps on your smartphone offers a simple alternative to expensive and complicated programs. This way, you can also adjust the colours of the photos afterwards and adjust the contrast or light temperature.
Taking Photos of Your Products
Good product photography is essential, especially for online trading and advertising purposes. Whether you are selling office supplies or playful home accessories, your products should be attractively presented to generate interest in buying. By applying the above-mentioned tips, you can create more professional product images and capture the attention of your customers. Take the time to perfect your technique and present your products in the best possible light. Attractive product photos ensure the necessary attention and success in your online presence.
